A Strategic Opportunity for the Rise of Marble in the Domestic Market
Turkey is undergoing a major urban transformation process. This process presents a strategic opportunity to re-examine the quality and long-term value of the building materials used as we renew our cities. Marble has a timeless beauty that has witnessed the splendor of ancient civilizations. However, especially in the last five years, marble consumption in the domestic market has decreased as contractors have shifted to using stepped-grid-type products and ceramic materials.
At Velora Mining, we see that increased urban renewal activities and contractors’ return to the use of marble are significant factors that can increase domestic sales. So, why should construction companies focus on using marble again?
1. The Unseen Power of Marble: Antibacterial Advantage
While marble’s aesthetic superiority is undeniable, its true long-term value lies in its technical properties. Marble is a naturally antibacterial material.
Healthy Living Spaces: In this era of heightened health and hygiene expectations in new housing projects, marble’s antibacterial properties add additional value to homes. This is a vital difference that increases the value of marble, especially compared to alternative materials such as ceramics.
2. Investment Value and Perception Management
Urban renewal aims to increase the value of buildings. The use of marble embodies this value:
Perception of Luxury: Marble has always been associated with luxury and elegance. The use of marble enhances the overall perception of a residential project, positively impacting marketing and sales processes.
Permanence: Marble “adds value to time.” When properly applied, it maintains its durability for many years, making marble a long-term and lasting investment.
3. Velora’s Strategic Assurance for the Domestic Market
Having established a strong business network in the domestic market, Velora Mining is ready to meet the supply chain needs of urban transformation projects:
Proven Success in Projects: Velora has become the preferred brand for thousands of residences in many provinces, such as Malatya and İskenderun. This is concrete proof of our ability to manage large-volume projects requiring rapid turnaround times.
Fast and Reliable Supply: Our fast turnaround times, a critical asset for our customers, are a testament to our operational efficiency and customer-focused approach.
A Wide Range of Products: In addition to premium-quality marble slabs, we manufacture custom-made marble products for urban transformation projects, meeting all the needs of urban transformation projects in all sizes (steps, windowsills, etc.).
Marble: The New Face of Urban Transformation
The Turkish construction sector’s reorientation to the use of marble, particularly in urban transformation projects, is not only an aesthetic step forward but also a strategic decision that enhances the value of buildings and enhances healthy living standards.
With its strategic strength and production excellence, Velora Mining will continue to offer the highest quality marble, a unique gift of nature, to the domestic market. Choose Quality Processed with Confidence in Your Projects.
